Case Study Background
PrimeRealty Developers Ltd., a publicly listed real estate company headquartered in Gurugram, is one of Northern India's fastest-growing property developers. With a portfolio spanning residential, commercial, and mixed-use developments, the company has experienced rapid growth over the past decade, expanding from 300 to over 2,500 employees across multiple locations in the Delhi-NCR region.
Mr. Rajiv Sharma, CEO of PrimeRealty Developers, has recently unveiled "Vision 2035" – an ambitious growth strategy focused on sustainable development, technological innovation, and expansion into tier-2 cities. "Our people are our greatest asset," emphasizes Mr. Sharma. "To realize our Vision 2035, we need to transform how we identify, develop, and deploy talent throughout our organization."
Dr. Neha Kapoor, CHRO at PrimeRealty, has identified significant challenges in the company's talent management ecosystem:
- High employee turnover in critical roles (property managers, sales executives)
- Inconsistent performance across similar project teams
- Difficulty identifying and developing high-potential employees
- Skill gaps emerging as technology transforms the real estate sector
- Lack of clear career pathways leading to employee disengagement
"We need to move beyond traditional job descriptions to a skills-based architecture that enables greater workforce agility," explains Dr. Kapoor. "This isn't just about implementing new technology; it's about fundamentally rethinking how we understand and develop talent."
With the board's approval, Dr. Kapoor has initiated a strategic project to implement SAP SuccessFactors Talent Intelligence Hub (TIH) as the cornerstone of PrimeRealty's talent transformation journey.
Case Study: Implementing SAP SuccessFactors Platform Foundations at PrimeRealty Developers
PrimeRealty Developers Ltd., a rapidly growing real estate company in Northern India, is embarking on a digital transformation journey to support its ambitious "Vision 2035" growth strategy. As part of this initiative, the company has decided to implement SAP SuccessFactors Platform Foundations to create a robust core HR technology infrastructure.
Background
PrimeRealty has expanded from 300 to over 2,500 employees across multiple locations in the Delhi-NCR region. The company faces several HR challenges:
- Fragmented HR systems and data silos
- Inconsistent employee data management across departments
- Lack of self-service capabilities for employees and managers
- Difficulty in generating comprehensive HR reports and analytics
- Need for a scalable HR platform to support future growth
Implementation Challenges
As a consultant supporting this implementation, you must address the following questions, considering both technical aspects and organizational change requirements:
- Data Model and Integration
How would you design the Employee Central data model to accommodate PrimeRealty's diverse workforce, including construction workers, architects, and corporate staff? Outline your approach for integrating existing HR data from legacy systems.
- Organizational Management
PrimeRealty operates across multiple project sites and functions. How would you configure the organizational structure in SAP SuccessFactors to reflect the company's complex hierarchy and support future expansion?
- Employee Self-Service and Manager Self-Service
Design a strategy for implementing ESS and MSS functionalities that cater to both office-based and on-site employees. Consider mobile accessibility for construction supervisors and sales teams.
- Time and Attendance Management
PrimeRealty needs to track time for various employee types, from corporate staff to construction workers. How would you configure time management within the Platform Foundations to meet these diverse needs?
- Reporting and Analytics
Outline a plan for implementing key HR reports and dashboards that will provide executives with real-time insights into workforce metrics aligned with "Vision 2035" objectives.
- Security and Compliance
Given the sensitive nature of employee data and India's evolving data protection laws, how would you configure role-based access control and data privacy settings within the platform?
- Integration with Other SuccessFactors Modules
PrimeRealty plans to implement Performance & Goals and Learning modules in the future. How would you ensure the Platform Foundations are set up to support seamless integration with these modules?
- Change Management and User Adoption
Develop a comprehensive change management strategy to ensure successful adoption of the new platform across PrimeRealty's diverse workforce.
- Mobile Strategy
With a significant portion of employees working on construction sites, how would you leverage SAP SuccessFactors' mobile capabilities to ensure accessibility and engagement?
- Scalability and Future-Proofing
Considering PrimeRealty's growth plans, how would you design the Platform Foundations implementation to scale effectively and accommodate future HR technology needs?
Evaluation Criteria
Students will be assessed on:
- Technical understanding of SAP SuccessFactors Platform Foundations capabilities
- Strategic alignment with PrimeRealty's business objectives
- Practical implementation considerations for the real estate industry
- Innovative approaches to solving HR technology challenges
- Comprehensive change management and user adoption strategies
This case study aims to develop students' ability to implement core HR technology solutions while addressing real-world organizational challenges in India's dynamic real estate sector.
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