Case Study Background
GlobalVoyage Travels, headquartered in Chennai, is India's fastest-growing travel conglomerate with operations spanning across 20+ countries in Asia, Europe, and North America. With 15,000+ employees worldwide, the company has established itself as a leader in leisure travel, corporate travel management, destination experiences, and hospitality services.
Mr. Rajan Krishnamurthy, CEO of GlobalVoyage Travels, recently unveiled "Vision 2035: Beyond Destinations" – an ambitious strategic roadmap focusing on personalized travel experiences, sustainable tourism, and digital transformation. "The travel industry is undergoing unprecedented transformation," emphasizes Mr. Krishnamurthy. "As we recover from the pandemic, we face new challenges including economic volatility, changing consumer preferences, and severe talent shortages. Our success depends on building a workforce with the right skills to deliver exceptional customer experiences in this new landscape."
Dr. Meera Sharma, CHRO at GlobalVoyage, has identified several critical talent management challenges:
- High turnover rates (35% annually) among customer-facing roles and digital specialists
- Significant skills gaps in emerging areas like sustainable tourism, digital marketing, and travel technology
- Seasonal fluctuations requiring flexible staffing solutions
- Inconsistent performance across similar roles in different regions
- Limited visibility into workforce capabilities across global operations
- Difficulty developing internal talent pipelines for critical positions
"The travel and hospitality industry faces unique talent challenges," explains Dr. Sharma. "According to our analysis, we're competing not just with other travel companies but with tech firms and retail organizations for critical skills. Our current HR systems can't provide the insights we need to identify, develop, and deploy talent strategically."
To address these challenges, GlobalVoyage has decided to implement SAP SuccessFactors Performance & Goal Management as the cornerstone of its Talent transformation journey.
Implementation Challenge
As the implementation consultant engaged to support this strategic initiative, you must address the following questions that incorporate both technical and organizational considerations.
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